The time when having an online presence was a choice or a bonus to your overall marketing presence is long gone. Today, if customers can’t find any sign of your company in the online environment, it’s considered to be super suspicious and it is usually a signal of some fraud, low quality, or unpleasant surprise.
If you are attempting to get you plumbing company into the online environment, we have a few practical tips for you to help you out. You can really get a lot of benefits from this investment but it will take some time to set up.
A decent website
This is your base of operation and the closest thing you will have to a shop or an office in the online environment. This is why you need to ensure that it is not only easy on the eyes but also easy to use. Your potential customers are going to use all kinds of different devices and are going to have different levels of IT proficiency and it is your job to ensure that none of them feel denied or in over their head. This is best achieved through a customer centric design and a decent amount of testing.
SEO is an essential thing, especially for small businesses, which plumbing companies usually are, since they rely on local SEO to reach customers in their vicinity and provide them with the best service possible. SEO company reviews can help you find the right partners for this job so that you can ensure good visibility for your website. Setting up SEO by yourself based on the information you picked up around the web might cause more harm than good, so it might be a better idea to let a professional handle it.
Support that actually works
Another things that has become a standard for companies with an online presence is online support. People are used to having an option to ask additional questions in the online environment and no matter how through your web copy is or how detailed your FAQ section is, it will still not be enough. Instant chat throughout working hours should be a priority for you and tickets should be used for situations where you don’t need to respond immediately.
Good support is not only there to resolve potential issues. In some situations, people will have some specific inquiries about your services before they decide to hire you. Answering their questions as soon as possible might get you an edge over the competition and increase your conversions.
Social media presence
You might be asking “Why would a plumbing company need a social media presence?” and at first glance, it may seem absurd to insist on this. Your social media presence is a way for you to cultivate your customers and develop customer loyalty. Funny stories, useful tips and similar content is the ammunition for your social media presence and a way to engage customers. Social media comes in handy for announcements, surveys and similar mass messaging situations. Having a way to follow the mood of your customer base can help you improve your services and find a better way to pitch them as well.
Furthermore, exposure through social media can be quite large and through paid ads you can target locally and find potential new customers. Finally, a lot of companies tend to handle support issues through the use of social media via instant messages or more public means. There is a plus to handling these things through more public channels. A successfully resolved support issue that was resolved publicly may help other customers as well as confirm your efficiency.
Expanding your customer base is one of the first things you will be able to do once you get your web presence on its feet. Furthermore, you will be able to get metrics which will allow you to follow your company’s development and gain a quality insight into different metrics related to your efficiency. The new age is here and you need to adapt as soon as possible so that you can get back in the race. We hope we managed to help you out. See you in the online world.